FAQ

Carology is not about replacing the factory’s training. We supplement it. They’re the encyclopedia, we’re the Cliff’s notes. Both are important.

We make product knowledge fun, easy, consistent, and valuable. And Carology is the fastest way to look up product info. Period.

Carology is different from any other automotive training out there. Oh, let us count the ways...

1. We do product knowledge. Period.
2. Sales consultants actually like our training.
3. We make them the experts that modern customers expect.
4. We provide sales tools they use every single day.
5. We take a load off busy managers.
6. We don’t just give them information. We teach them how to use it to sell more cars.
7. Our system keeps them engaged and accountable, and sends status reports to managers.
8. We empower them with knowledge and confidence. And confidence sells cars.

You’ll see the results in your people, including:

• Improved product knowledge and professional skills
• Increased customer satisfaction
• Higher gross with each sale
• Increased repeat/referral business
• Improved morale as your people feel more confident and make more money
• Improved retention of your best people

All that doesn’t happen in one seminar in one day. But it does happen with Carology’s consistent, reliable approach to automotive training. And that’s the power of product knowledge!

Everything about Carology is easy. We’ll get you set up and take care of your store every step of the way. Our goal is to help your managers save time and reduce their workload.

Carology only works if they’re using it, so we want to help you make sure they are! We email activity reports and analytics right to your managers, plus they can log-in anytime for a quick snapshot. And our dealer support team is on top of it too!

Not yet, but we’re working on it! Our Carology factory is cranking on additional brands as you read this. Get in touch and we’re happy to give you an ETA for your brand.

Our online system makes it easy for your people to start training right away. Give a call at (800) 319-8450 or e-mail hello@carologyusa.com and we’ll get your team training in no time flat!

Every store or dealer group has it’s own sales process and we’re not out to change that. Our product training classes always incorporate skills (like needs assessment and building value) that create professional sales consultants, whatever your process.

Carology makes top-quality product training affordable. For a monthly fee that’s about the same as you would spend to bring in a trainer for just one day, we can train all of your staff, all of the time. Click here to learn more.

Very. That’s the whole point! It’s hard to keep up with your own constantly changing product knowledge, let alone competitors and what’s going on in the industry. So, let our crack team of product geeks do the work for you!

We develop all of our own proprietary product training content, reference materials and sales tools. Everything is streamlined, put into real-world, practical terms, and delivered in our quick, easy Carology style. That’s why we say we are your in-house training manager... online.